How to Choose a Good Domain Name

Your domain name is your online identity, and will (hopefully) stay with you for a long time, therefore it's important to choose the best possible domain name for your needs.

A domain name consists of a main name (example: mywebsite), followed by a Top Level Domain, or TLD (example: .com). Some domain examples are:

  • mywebsite.com
  • yourcompany.ca
  • greatkeywords.net

You are free to choose any domain name you like - as long as it hasn't already been reserved by somebody else.

So how do you choose the best possible domain name? Here are some useful tips to get you started:

  • Choose a name that's short and easy to remember. Try to avoid domain names that are difficult to spell
  • Use a domain name that accurately reflects the contents of your web site
  • If you have a corporate web site, use the name of your company as your domain name, if possible.
  • Use keywords in your domain name in order to increase search engine rankings.
  • It's possible to register multiple domain names and associate them to the same web site, each with their own marketing objective (example: your first domain uses your company's name and your second domain uses popular keywords for optimal Search Engine ranking)

Once you've chosen a name, you should also consider the type of domain (TLD). You have several options:

  • .com : available to all, this is the most popular domain type available on the Internet. If available, you should probably choose a .com. Being the most common, it is unfortunately also the most difficult to find since most have already been registered. You'll need to be a little creative to find a good .com domain!
  • .ca : stricter eligibility criteria; this type of domain is reserved for Canadian residents or businesses. We strongly recommend .ca domains if you target a Canadian market.
  • .net : available to all, .net domains were initially used mainly by tech companies. Today, this extension is used in most commercial sectors and is a good alternative if the .com domain has already been taken.
  • .org : Initially used by groups or organizations, but available to all. Ideal for NGOs and non-profit groups.
  • .co : new general-purpose domain launched in 2010 is a great .com alternative. It's a little more expensive but being so new its availabilities make it extremely attractive.
  • .biz : available to all, used mainly for commercial businesses.
  • .info : available to all, used mainly for informational sites.
  • .me : available to all, used mainly for personal sites.

Ready to get started? Consult our Domain Names page for prices and to verify the availability of your domain name.

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