
The transition to Google Analytics 4: measure the actions that matter
July 1, 2023 marked the start of the end of new-data processing for standard Universal Analytics properties. Google had set out this milestone in its transition announcement. Analytics 360 properties had a separate extension. For website owners, the change highlighted a practical responsibility: verify that the reports used for decisions still reflect the actions taking place on the site. Define a useful result before configuring a report Google Analytics 4 uses an...





